Boss Babe Interview | Reina Pomeroy



TBC: Can you tell us a little about you?

Reina: I’m Reina and I’m the owner behind Reina + Co, the Life + Biz Success Coaching Practice for right brained and heart centered creative business owners. My background is in social work and event planning and I love being able to help women further their own personal missions while making an impact in the world. I have a 3-year-old little boy who is my world and we live in DC with my husband and fluffy pup.

In business, I also co-host the Creative Empire Podcast which is where were we interview creative industry experts.

My vision for the world is one in which women, who I believe are the anchors of families and communities, feel empowered and fulfilled in turn making the world a further enriched place.

TBC: What was the driving force behind your starting your business?

Reina: I started this business because a) I love coaching and the power of people feeling heard, validated and understood, b) I was dying of boredom being a stay at home mom and I needed to create my own identity, and c) because I’m a perpetual entrepreneur and I wanted to help creatives grow sustainable and profitable businesses.

TBC: What is the best piece of business advice that you’ve ever received?

Reina: Find a few mentors who you respect (whether it’s somebody you can talk to or online mentors like Marie Forleo or Michael Hyatt) and learn about what they offer in depth rather than subscribing to all the emails and feeling overwhelmed by all the things. Depth is better than breadth.

TBC: We’re sure you’ve worked with many unique clients that have had a variety of different needs and concerns. What are some of the main reasons people seek to work with you as a coach?

Reina: People come to me because they’re typically frustrated and frazzled by all the ideas they have, the half-finished projects they haven’t completed and they feel like they’re constantly spinning their wheels. They desire to have happy, fulfilled, joy-filled lives but their businesses are starting to take over and they don’t know what to focus on. I help them take action on what’s most important so they can become the go-to expert in their industry.

But more than that, I talk with my clients about the intersection of life and business – living life and building a business that supports that lifestyle. Having less guilt and more freedom and feeling really empowered by their identity are important to me.

I help people build heart-centered businesses and that ultimately means that they have businesses that put people first while still allowing them to make a living and a generous profit that helps them to have more freedom and choices.


TBC: We’re sure with coaching a variety of different babes, running your own business, and being a mom brings lots of chaos, challenges, and joy! What does a day in your life look like?

Reina: I start my day around 7 am, and the first hour is all about getting my family ready for the day and off to the various activities they need to do. I get my son ready for school, walk the dog, make breakfast. Then after my husband leaves to drop off our son, I start getting ready for our day – shower, morning meditation (on a good day), my mindfulness practice that I call the grateful heart  and then I officially start my work day!

There are a bunch of things that are daily tasks that I take care of – taking care of my team, my clients, the Heart Centered Biz Bosses.

I have two different types of weeks: Client weeks that include a lot of client calls, reviewing documents, working with people’s businesses. Content weeks that include podcast recording, writing blogs and other content for Reina + Co, doing reflection for the business and making sure our priorities are aligned with what we’re doing.

It’s not surprising that I love the + Co of my business; I thrive in community, in being able to collaborate with women who I respect. I have a lot to learn with regard to running an organization, being the boss and still respecting their autonomy and being a relatively flat company structure. Leadership is an exciting part of my role and I really enjoy the challenge.

TBC: We love that you are dedicated to donating a portion of your profits to Pencils of Promise. We’re sure that many other babes would love to give back in similar ways but might not know where to start or if they can afford it. Can you share a little on how you made that decision and how you feel it has affected you as a business?

Reina: That’s exactly how I felt when I was starting and hadn’t yet made the decision to donate – I felt like I didn’t have enough to give to others. Once I realized that there isn’t an “ideal income” at which to start giving, I picked a cause and just started. Building a school with Pencils of Promise felt like a HUGE goal.

Just start. 10% of my revenue is what I decided to give. I essentially bake “giving” into my prices of doing business. Clients appreciate that I give back with their investment in me. No matter how much or how little you make 10% is still 10%. I would recommend starting now. Even if giving that much feels scary, you can consider giving a smaller amount and once you get used to it, you can increase it later.

I talk about giving back in business here:


Lightning Round

If you could go anywhere in the world, where would you go? Santorini and/or anywhere we can scuba dive in clear blue waters.

What is your favorite dish? Any Japanese food – it’s home.

Which babe in history would you want to have lunch with, and why?Malala Yousafzai she is courage embodied. Oh and Brene Brown, I adore her spirit and her work.

Do you have any weird talents?I sang in a choir for 15 years and played water polo in high school and college.

Are you an early bird or night owl? Neither. I’m a middle of the day gal. Ha!

What was the last book you read? I’ve been “reading” Amy Schumer’s Girl with a Lower Back Tattoo on Audible – she is so great and I’ve loved learning more about her!

What is your favorite social media platform? Instagram and Facebook Groups

What is your go-to drink? Dirty Chai Latte and a Sparkling Water (especially La Croix in Mango)

What can’t you leave home without? My phone, duh.

Best thing about where you live? We’re right across the street from a cute town center where there’s a movie theater, lots of bars and restaurants. We’re also close enough to Washington DC that we can drive into the city easily!

Are you a dog or cat person? Dog!

What is your guilty pleasure? I like to take afternoons off to go on solo dates – go to lunch and then take myself to a movie.

What is your favorite quote? Life is too damn short not to love every single day.

What is your favorite movie? Love Actually – all year round. V is for Vendetta.

What is the #1 song you can’t stop listening to right now? Anything by the Chainsmokers