Boss Babe Interview | Heather J



TBC: Can you tell us a little about you?

Heather: What’s up guys! I’m an east coast broad with a lot of heart. I’m a writer and artist, keep step with Jesus and his teachings, and just launched my own indie perfume line called Candy Ass. Character, growth, and relationships are paramount and I believe that the entire world would be turned on its head if we’d all chase down the dreams that were put inside us. My work at Hiya Tootsie! is dedicated to modeling to other women exactly how to chase down those dreams with the badass confidence that’s innate to who we are.


TBC: What was the driving force behind your starting your business?

Heather: I was burnt out and done with my previous career. I was a missionary for 9 years - 6 of those years were spent working with women in the sex industry, primarily porn, and women struggling with drug addiction and mental illness. I was traumatized from the work and a complete shell of who I was and who I wanted to be. I had to draw a line and do what was best for me, and that looked like doing a COMPLETE overhaul on every area of my life - most notably my work.

Hiya Tootsie! began as a rebel yell to prove to myself that can chase down my dreams - both as a writer, a creative, and an influencer. We all teach on what we most need to learn, right? It turned into teaching and modeling to other women how to do the damn thing too. It’s extremely rewarding and legitimately fun to charge down this road side by side with so many other women who are going for it or wanting to learn how.


TBC: What is the best piece of business advice that you’ve ever received?

Heather: “Fail fast and keep moving forward.” “What does Jesus have to say in this moment?”

TBC: You talk about learning what self-care and boundaries are after feeling and being burnt-out. What is one piece of advice you would share with other entrepreneurs to help them prevent this (it can be serious, or funny, or wacky, or personal)?           

Heather: Schedule in you-time. Get hyper clear with yourself on the things that bring you joy (personal examples: Tom Waits’ music and reading!) and DO THOSE THINGS. It seems like extraordinarily simple advice, but we all know how easy it is to ignore. Intentional action toward joy is POWERFUL and shapes absolutely everything else in our lives for the better.

TBC: What big exciting dreams do you have for your business in the upcoming year?

Heather: The first order of business is to source bottles for Candy Ass that are on point and won’t leak. After that, I plan to contact beauty bloggers and vloggers like Kandee Johnson and build relationships to get the word about Candy Ass out there. I may design actual boxed packaging with my designer. I may apply for a Sephora apprenticeship opportunity.

Last year taught me to loosen the reigns a little and chill the hell out. I’m at war with “the hustle” and am actively embracing peace instead. I’ve started a side copywriting and copyediting biz to support me and the to-be fam and to take pressure off of Candy Ass to give it time to grow and expand joyfully and naturally. Part of the excitement with this is landing gigs and clients who will pay me handsomely to bring the linguistic noise to their brand, which will in turn support both my dreams for my personal life AND Candy Ass.


TBC: You write about how you worked in the non-profit world before changing to blogging and online entrepreneurship. What’s one thing that is incredibly similar and one thing that’s completely different?

Heather: Incredibly similar: The importance of building meaningful relationships. Incredible different: The income opportunities!

TBC: How do you find real, authentic community online?

Heather: I basically just make it a point to be all in and show up as myself - fully. It gives other people permission to do the same and before you know it, authenticity is throwing an impromptu dance party, everyone feels safe, seen, and welcomed, and the whole vibe is cool as hell.


Lightning Round

If you could go anywhere in the world, where would you go? A Tom Waits concert. Front row. Perhaps on stage perched beside him on his piano bench - totally nonchalantly, of course.

What is your favorite dish? All. All dishes. If it’s gluten free, let’s tango.

Which babe in history would you want to have lunch with, and why? Probs Brené Brown or Gaga to talk about what it means to be fully human and an artist.

Do you have any weird talents? I have a party trick with my cat. If you scratch her chest or shoulder blades just right, she’ll start licking the air. If you put your finger in front of her face, it’s sandpaper heaven. She’s the weirdest. And the best.

Are you an early bird or night owl? Naturally a night owl, but the few times I’ve tried the early bird thing, I’ve really enjoyed it!

What was the last book you read? I’m literally always reading like 10+ books at once. The last book I started was last night and is called Come As You Are by Emily Nagoski. The last book I started this morning was Philippians.

What is your favorite social media platform? Facebook. I love the immediacy of response and how easy it is to connect with people.

What is your go-to drink? Water! As for the adult variety, I’m a Baileys girl every damn time.

What can’t you leave home without? My chapstick. It’s a thing.

Best thing about where you live? I’m in between homes right now. My man Keil and I met online and live 3 ½ hours apart. I live in Huntington Beach and he lives all the way the hell out in Porterville. As our relationship has progressed, it’s gotten more and more difficult to spend so much time apart and not do life together - not to mention it was a total pain in the ass for me to lug all my Candy Ass stuff back and forth. I spend most of my time out in Porterville with him, but still pay rent and get my mail in HB! We trek out to my neck of the woods once a month to take care of personal stuff and enjoy how FREAKING BEAUTIFUL IT IS there! The best thing about HB is the weather and the peaceful vibe. The best thing about Porterville is that Keil is in it.

Are you a dog or cat person? Cat. All the way. I probably tell Gracie she’s perfect at least 5x a day.

What is your guilty pleasure? Currently, Baileys truffles!

What is your favorite quote? “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It's not just in some of us; it's in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.” -Marianne Williamson

What is your favorite movie? Home Alone

What is the #1 song you can’t stop listening to right now? River, Bishop Briggs






Photo cred for "kick ass mofo" pics - Tiffany Fulmer | Photo cred for "heather white edit" and "broadifesto" - J.R. Mahon | Photo cred for "candy ass hold out" - Keil Elkins