BABES GIVE BACK
GIVING BACK TO OTHER WOMEN IS SOMETHING THAT WE HOLD SO HIGH ON OUR PRIORITIES HERE AT BABETOWN.
We knew that we wanted to partner with a charity and give 10% of all of our profits to a celebration of women and lifted them up. We didn't want to choose just any charity. We were looking for a charity that:
Focused on female survivors
Provided education , advocacy, and healing
Emphasis on community and empowerment
A strong vision of hope
After looking at so many incredible options, we excitedly decided on The Joyful Heart Foundation.
When Mariska Hargitay started playing Olivia Benson on Law & Order: Special Victims Unit, the content of the scripts, as well as the work she did to prepare for the role, opened her eyes to the epidemics of sexual assault, domestic violence and child abuse. What she learned was staggering:
- One in three women report being physically or sexually abused by a husband or boyfriend at some point in their lives.1
- Every two minutes in the United States, someone is sexually assaulted.2
- More than five children die every day in this country as a result of child abuse and neglect,3 and up to 15 million children witness domestic violence in their homes each year.4
But what really opened her eyes—and subsequently, her heart—was the fan mail she received. The letters didn't say, "I love your show. Can you send me an autographed picture?" They said, "I was raped when I was fifteen. I'm forty now and I've never told anyone." Survivors were disclosing their stories to her, many for the first time.
The fact that these individuals were revealing something so personal to someone they knew only as a character on television demonstrated to Mariska, and to all of us, how desperate they were to be heard, believed, supported and healed.
Her response was to create Joyful Heart.
Inspired by her deep connection and love for Hawaii, where she first experienced her own heart awakening, Mariska founded Joyful Heart in Kona in 2004, with the intention of helping sexual assault survivors heal and reclaim a sense of joy in their lives.